About Us

Modern Shining Armour Pte Ltd is a Singapore-based company that specializes in e-commerce to provide the lowest, affordable pricing to consumers through the elimination of overheads like mainstream marketing and physical retail spaces.

Our Vison

  • To inspire moments of self-confidence and self-worth.
  • To create value and make a difference.

Our Mission

  • To create and nurture brands, which provide quality, value for money products and services, that people can identify with and trust.

Our Value

  • Integrity & high ethical standards.
  • Open, consistent & two-way Communication.
  • Mutual Respect & trust in our relationships.
  • Innovation through thinking outside the box.

Our brand:


Fitness Activist is our fitness brand that focuses on home fitness equipment, like dumbbells, resistance bands, exercise mats and foam rollers etc. We’re currently expanding our range of products to everyday lifestyle products like dry fit tshirts, microfiber sports towel and shaker bottles.

Our Corporate Clients

Our brand:


Oh Friday is our custom product brand that focuses on customized gifts, which includes custom screen print pouches, custom key chain charms. We also have an assortment of artsy gifts appropriate for all ages.

Our Staff


Nelson Lim

Fitness Activist

About Me

I'm an auditor turned Entrepreneur, in a bid to make fitness easily available to the masses at affordable pricing.


Yanna Yang

Oh Friday

Our Location